BRINGING PEOPLE TO BRANDS
Consumer Engagement, Acquisition and Retention
Insight & Strategy
To engage people you need to treat them as individuals, but how is that possible across hundreds, thousands or millions of people? At Varia we work with you to segment your target audiences based on how they behave, how they buy from you and what they want.
We develop data strategies to help you build useful information sets about your customers. We create interesting and relevant campaigns to engage, acquire and retain customers.
life event marketing
We all know timing is crucial. Engaging with consumers at exactly the right time can drive up purchases for brands that are relevant to what's going in that person's life.
We collate data sets and create highly targeted campaigns for people that are moving home, growing their families and other life events. The ROI from these campaigns is far higher than the traditional "spray and pray" approach.
Getting a new product to market quickly and effectively is important, and we work with manufacturers to help them launch new products. We can create targeted campaigns that drive in store footfall, with our partner T21 we provide in store, specially trained sales staff, and then add post purchase engagement mechanisms to drive cross sell and repeat purchases.
This creates measurable, tangible results from product launches and increases sales in the first quarter of a product launch.