Supporting Product Launch Engagement
Success with Product Launch Strategies
With millions typically spent on the R&D of products prior to going to market, all too often the sales and marketing budgets are squeezed when it comes to the final mile, and it can be challenging to get, and measure, effective ROI from the budget.
Varia specialises in bringing people to brands through effective targeting and customer profiling. Meeting the challenge of mobilising people to Retail Parks or High Street locations, making sure your product is offered in a way that drives footfall and gets people in action.
We target the right people in the right way, making them feel connected to your brand and the possibility of “new” : i.e. buying your product.
Based on a carefully plotted strategy, we make sure Engage, Acquire and Retain those customers and increase the overall lifetime value.