Life Event Marketing
Keeping “Live” with your Customers
We live our own life, we decide the people we want to be, but what we do and how we live changes as our circumstances alter. As we evolve, our likes and desires, the people and brands we surround ourselves with also changes , this is what defines us as truly unique human beings.
How can your brand keep up with people and remain relevant, understanding your customers and the individual nuances that make them attracted to your values and products/services you sell?
Varia works with you to give your brand and products the opportunity to be the same thing, but to different people, as they evolve throughout their lives. That way you’re able to communicate with them in ways that reflect who they are at their time of life.
You might want to target people who are moving home, or are new parents. You may want a broader brush, and target people based on their life stage (See Royal Mail Mailmen), perhaps they have newly left home (fledglings) or are the parents left behind (empty nesters). We make sure that your communications show that you’re relevant to them at that time, and share compelling offers to get them engaged.
We help you Engage, Acquire and Retain customers based on a solid strategy extracted from your data.
Varia, bringing people to brands.