Data Management

The team at Varia are experts in the capture and intelligent use of data.

We can add insight to your data to produce valuable metrics such as:

  • Supporter profiling
  • Target market profiling
  • Fundraising calls to action monitoring
  • Campaign tracking and reporting

Achieving a better understanding of your customer and campaign data is a huge step towards the creation of segmented, targeted campaigns utilising both on and offline elements. Varia can help with that too!

Varia can help you communicate new initiatives and events through both traditional and social media. The capacity of Varia to dovetail into your wider fundraising activity is constantly being expanded in line with the latest social networking technology, including SMS, Facebook, Twitter and viral marketing.

Do you want up to date, dynamic data that better informs your future planning....

With Varia you can