Building retail growth
Increasingly, both online and offline retailers are having to find new and inventive ways to attract and retain customers. Typically, within this sector we are finding that poor data planning causes a lack of continuity and re-engagement with customers.
Our passion within this sector is to create cohesive plans that are built exclusively for each customer we serve, giving them a roadmap that works within our EAR strategy, but more importantly delivers a certainty in terms of growth.
Looking at target customer models with our customer profiling tools gives Varia the opportunity to questions the status quo of your brand, .doing the same may be safe, but does it give your brand the best possible way to stay at the forefront of your customers mind?
Recently we created a campaign profile for a high-end retailer that demonstrated that to engage with a wider and more targeted demographic, away from their current thinking, created a whole new audience to market products to.
If you want your retail proposition to have a revitalised energy, with the possibility of engagement with a new and wider target audience then our team can get you to see things differently, all you have to do is be brave enough to take it forward!