Know & understand your customer
Increasingly there is a need for manufacturers with the white and brown goods sector to get closer to, and know who the customer of their products are. After all, to have a more connected relationship with people who can be your brand advocates and lifelong supporters of what you do, is now an increasingly important aspect of this sector.
Varia specialises in supporting the CE sector and has developed its own process in assisting to create more of an empathic relationship with customers for people like;
But we are not stopping just yet, and still looking to build on our success within this sector.