We are an outcomes driven business.

By that, we mean every aspect of the marketing/communications proposition we provide is geared around brining positive outcomes to your business.

Our services are multi-faceted, driven by Insight and Strategy, often combined with Data Analytics that assist us in our delivery of Digital Marketing and Targeted Channel propositions. We then build solutions through our integrated service platforms such as Multi Channel, E-Commerce, Web to Print and innovative technology such as I Beacon and Augmented reality applications too.

Add to this the array of litho, digital and large format print capabilities, that combined create a truly unique proposition in today’s market.

Our clients and case studies are the proof point of our success, demonstrating a wide and diverse execution of our skills to date.

If you are focused to create better outcomes from your data, communication and e-commerce activities then Varia is worth talking to achieving greater ROI against your marketing and communication spend.

Our Services


Insight and Strategy

Varia approaches each opportunity from a position of strategy, gaining insightful understanding of your business and what you are looking to achieve.


Data Management

Data is the new oil. The intelligent analysis and collection of data is at the heart of every successful communication campaign that Varia handles.


Multi-Channel Communication

When SMS, Email and Personalised Print are deployed in the right combination we achieve outstanding ROI on any marketing / communication project.


Retail Beacon Technology

Pushing a personal message to an individual when in the geographical location of a brand centric to their demographic profile creates outstanding results.


Communication Dashboards

Varia has a single platform for the creation and delivery of personalised SMS, Email, and Web 2 Print communications for multi-location businesses.


E Commerce Development

A well-structured Web presence is absolutely essential in today’s commercial landscape and Varia can assist in delivering outstanding ROI on this format.


Print–Digital–Litho-Large Format

A strong medium for compelling engagement and interaction with you customers, Varia has an excellent pedigree in working within all print formats and technologies.


Stock Storage and Distribution

Having in excess of 50,000sqft to store, pick and pack individual products means we control the whole supply chain process for all your products


Knowledge Base

Key decisions we make in business invariably are born from knowledge and understanding, the Varia blog is where we share some of our thinking


Varia helps you know more about your customer and allows you to target them directy via offline and online communications. Graham Reed CEO Varia


Meet Varia

  • Testimonial

    Graham Reed – CEO

    About Graham Reed – CEO

    Graham is both a visionary and evangelist for the Digital and Print Communication sector.

    Having working in the manufacturing, print management and now digital communications space for the last 30 years has given Graham and the business a rare depth and understanding of how the industry needs to support the evolving needs of the communication and marketing sector.

    A regular Keynote speaker at major international print and OEM seminars, he has seen from a global perspective the evolution that is taking place to effectively position combined and integrated communication solutions to the benefits of the customers Varia serves.

    Don’t invite him to dinner parties, as he can bore guests to death if asked what he does!!!!

  • Testimonial

    Stuart Cripps – CTO

    About Stuart Cripps – CTO

    Having worked in web site development, e-commerce and multi-channel applications for over ten years, Stuart has a rare ability to create system integrations across many applications resulting in the delivery of compelling solutions that many agencies do not have the ability to deliver.

    Conversant in Magento, Dotmailer and Pageflex applications, Stuart heads a team of well-defined IT professionals that have the capability to scope complex architecture to meet the requirements of our most discerning customers.

    Stuarts is passionate in every element of the Digital Communications industry which becomes apparent when working closely with him on a daily basis.

    We also supply an interpreter with Stuart when he gets too technical…….

  • Testimonial

    Peter Edmead – COO

    About Peter Edmead – COO

    Peter has a strong commercial background with great attention to detail on the finer aspects of the Digital and Print Communications sector.

    Having come from a traditional background in financial and city print Peter is one of the founding directors of Global Print Strategies, a Print Management company that has been trading for the last nineteen years.

    His experience is spread working on contractual and financial control for many large blue chip accounts, as well being key to several new business start-ups for the scoping and delivery of launch marketing support collateral.

  • Testimonial

    Vikki Montgomery – Production Director

    About Vikki Montgomery – Production Director

    Heading up production, Vikki is our most experienced production controller.

    Her depth of knowledge is unprecedented within the Print, Direct Mail and Digital Communication sector.

    Having been working at Varia’s sister company GPS for the last 14 years, Vikki has been at the helm of assisting many of the UK’s leading brands for the pitching, implementation and day to day transaction of consolidated Print and Direct Mail contracts as well as major W2P and E commerce solutions.

    Her appetite to serve our customers is exceptional , with great attention to detail and always expressing an opinion if work can be delivered in a more cost effective and efficient way.


“Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.” Richard Branson CEO Virgin


Get in touch with us

Feel free to give us a call or pop in for a cuppa, we are happy to talk you through any projects or run live demos for those wishing to see what it is to use our products and how they look like.

Contact address

Varia Solutions

3 Saxon House,
Upminster Trading Park,
Warley Street, Upminster,
Essex, RM14 3PJ

Contact details

+44(0) 1708 228822