Whether you're looking to engage, acquire or retain customers, Varia has the right strategy for you.
Marketing communication strategies should be underpinned by the outcome you're looking to achieve to help you grow your business and increase Customer Lifetime Value.
Engagement Attracting customers to your brand and encouraging them to share their data with you gives you an organically growing, engaged database that drives higher conversion to purchase rates.
Acquisition Promotional driven and redemption driven sales tailored to your target customer audience drive higher conversions to purchase, creating a drip feed of new customers month by month.
Retention Leverage your existing customer data, expand the data profiles you have for each customer in order to create a larger customer lifetime value from tailored and personalised campaigns.
We provide strategic planning for marketing and data, as well as all the digital and print tools needed to execute the strategic plan. Our clients and case studies are the proof point of our success, demonstrating a wide and diverse execution of our skills to date.
If you are focused on creating better outcomes from your data and communication activities then Varia is worth talking to, to see how we can work with you in achieving greater ROI against your marketing and communication spend.