Whether you're looking to engage, acquire or retain customers, Varia has the right strategy for you.
Marketing communication strategies should be underpinned by the outcome you're looking to achieve to help you grow your business and increase Customer Lifetime Value.
Engagement Attracting customers to your brand and encouraging them to share their data with you gives you an organically growing, engaged database that drives higher conversion to purchase rates.
Acquisition Promotional driven and redemption driven sales tailored to your target customer audience drive higher conversions to purchase, creating a drip feed of new customers month by month.
Retention Leverage your existing customer data, expand the data profiles you have for each customer in order to create a larger customer lifetime value from tailored and personalised campaigns.
We provide strategic planning for marketing and data, as well as all the digital and print tools needed to execute the strategic plan. Our clients and case studies are the proof point of our success, demonstrating a wide and diverse execution of our skills to date.
If you are focused on creating better outcomes from your data and communication activities then Varia is worth talking to achieving greater ROI against your marketing and communication spend.
About Graham Reed
Graham is both a visionary and evangelist for the Digital and Print Communication sector.
Having working in the manufacturing, print management and now digital communications space for the last 30 years has given Graham and the business a rare depth and understanding of how the industry needs to support the evolving needs of the communication and marketing sector.
A regular Keynote speaker at major international print and OEM seminars, he has seen from a global perspective the evolution that is taking place to effectively position combined and integrated communication solutions to the benefits of the customers Varia serves.
Don’t invite him to dinner parties, as he can bore guests to death if asked what he does!!!!
About Darrell Mott
Darrell Mott has specialised in SEO and Internet Marketing for over ten years.
Still excited about the speed of change, the possibilities for businesses that are still untapped and achieving amazing results, Darrell focuses on helping businesses achieve their online objectives.
Understanding a business, what makes it tick, and what drives the individuals who run the business to achieve more, is a key essential for achieving online success.
Online marketing and SEO need to be a key ingredient of a company’s marketing plan; Darrell is here to ensure that the maximum results are achieved.
About Charlotte Graham-Cumming
Whether you’re looking to engage, acquire or retain customers, you need a solid marketing strategy and approach that delivers growth and profit.
I’ve worked globally with start ups, companies in high growth, and mature blue chip companies looking for transformational change.
I am passionate about not only helping companies improve their brand, positioning and marketing, but ensuring they do so in a way that drives big improvements in their customer’s experiences.
About Stuart Cripps
Having worked in web site development, e-commerce and multi-channel applications for over ten years, Stuart has a rare ability to create system integrations across many applications resulting in the delivery of compelling solutions that many agencies do not have the ability to deliver.
Conversant in Magento, Dotmailer and Pageflex applications, Stuart heads a team of well-defined IT professionals that have the capability to scope complex architecture to meet the requirements of our most discerning customers.
Stuarts is passionate in every element of the Digital Communications industry which becomes apparent when working closely with him on a daily basis.
We also supply an interpreter with Stuart when he gets too technical…….
About Peter Edmead
Peter has a strong commercial background with great attention to detail on the finer aspects of the Digital and Print Communications sector.
Having come from a traditional background in financial and city print Peter is one of the founding directors of Global Print Strategies, a Print Management company that has been trading for the last nineteen years.
His experience is spread working on contractual and financial control for many large blue chip accounts, as well being key to several new business start-ups for the scoping and delivery of launch marketing support collateral.